Coopers is releasing a distinctly Australian IPA, with a little help from live, loud and local legend, Aussie rocker James Reyne. Australia’s largest independent family-owned brewery launches Coopers Australian IPA as a limited-edition release, in kegs and cans. As IPAs continue to grow in popularity around the country and a flood of overseas styles hit […]
The latest Great Australian Beer SpecTAPular list of the Hottest 100 craft beers in Australia has been released, with a podium shuffle and new top dog brewer. The new list, recognising the best drops of 2020, is the thirteenth edition for the GABS Hottest 100 – the annual snapshot of the nation’s preferences and evolving
Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to the next generation of beer drinkers” and the release campaign has been specifically tailored to
CUB has announced it will be dramatically ramping up production of Foster’s – the beer synonymous with the legend of Australia – following consumer research showing now is the time for iconic brands. Carlton & United Breweries (CUB) is relaunching one of its historic labels to local drinkers and boosting production of Foster’s Classic by
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the story of Seibei Nakagawa’s journey as he created Japan’s legendary beer. In 1865, the young
Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with Stone & Wood introduces a whole new category to the Australian market, combining “the goodness of kombucha
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below), approaching three minutes, is set to the well-loved tune of Can’t Fight this Feeling by
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a family business in Shepparton, Furphy, that made water tanks used by soldiers in World War
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and cider, to release a Ginger Beer, crafted with Australian ginger. The company reports the ginger
Global beer behemoth Heineken is making moves to get people back into pubs, pushing a campaign to buy a beer now to drink when venues reopen. The campaign will be launched in 20 global markets, starting with Brazil. Heineken fans can purchase a beer online, to enjoy later at their favourite pub or bar. Heineken
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