ALH is rolling out ‘SantaGram’ to over 100 venues, in partnership with Grub Lab, with the aim of making this a Christmas to remember “after a year to forget”.
Australian Leisure and Hospitality Group (ALH), is Australia’s largest pub company, operating more than 300 venues.
The SantaGram, by hospitality tech company Grub Lab, will be implemented in 123 of its pubs around the country.
SantaGram is an AR (Augmented Reality) photo app, featuring Santa.
Families simply download the Grub Lab app and scan the code at the venue, for a choice of three Santa photo opportunities; Santa in a traditional winter wonderland, in the Outback, or a classic Aussie Santa on the beach.
Users choose their setting, take their photo with Santa, and save it to their phone to share on social media or get printed.
SantaGram is expected to allow more than 100,000 families, attending hospitality venues in the lead up to Christmas, to get their photo with Santa – despite COVID-19 restrictions, in a safe and socially distanced setting.
It is available free to anyone visiting a participating venue, providing a chance for families to have a new or novel and well-deserved experience, in a unique environment.
“We are really excited to introduce Grub Lab’s SantaGram to a large number of our venues,” says ALH’s Paige Povey.
“The added value this technology brings is great and is a really interactive way for kids to get their Santa photos while parents can relax while having a drink and a meal in the venue.
“This has been a tough year and an interesting concept such as SantaGram will hopefully encourage families back out into hospitality venues to give them the support they need.”
Grub Lab is designed to enhance the family dining experience, using AR technology to keep kids entertained. The systems incorporate augmented reality kids’ activity packs, which have been introduced in pubs, cafes and restaurants.
“Now, with our SantaGram program and the support of ALH we will be able to reach more families across the country who can get their Santa photos while supporting local venues,” added Grub Lab CEO and founder, Mick Carr.
For more information, or to register a venue for SantaGram, visit Grub Lab.
