Australian Leisure & Hospitality (ALH) has partnered with leading agriculture charity Rural Aid to raise money for Aussie farmers doing it tough.

The “Parma for a Farmer” initiative will see $1 from each chicken parmigiana sold throughout February donated toward Rural Aid’s mission, to support farmers and their families by addressing pressing needs.

Across Australia’s largest pub group’s national portfolio, the chicken parma is reportedly the top-selling menu item.

A hugely successful Parma for a Farmer campaign in 2023 inspired a record number of the chook dishes plated.

“Last year, we were able to raise $113,505 to support farmers affected by natural disasters, and we hope to build on this success and once again rally Aussies to support farming communities who need our support now as much as ever,” says ALH Hotels GM Lukas McKay.

There are more than 18k primary producers registered with Rural Aid, which offers farmers a range of services including volunteer assistance.

In 2023 Rural Aid provided funding for installation of 32 water tanks, and ongoing refills of clean drinking water, sustaining several dozen households. Financial assistance is provided in the form of $1,500 prepaid Visa cards, and livestock assistance through delivery of hay bales.

Beyond the water and direct financial initiatives, Rural Aid offers mental health support for those struggling in regional Australia, and says it appreciates ALH’s “ongoing commitment”.

“These donations make a significant impact, contributing to the well-being and sustainability of rural areas across Australia,” says Rural Aid CEO John Warlters.

In 2024 more than 300 ALH Hotels across the country will take part in the drive. Full list of ALH Hotels HERE. The group praised (unnamed) suppliers, who have kick-started the year’s efforts with a generous $50k donation.

“Pubs serve as the lifeblood of local and regional communities, playing an invaluable role in bringing people together,” expressed McKay.

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