James Squire is taking a different route into the RTD category, with Passionfruit Soda now rolling out on tap across venues Australia-wide.
The 4% ABV serve combines a juicy passionfruit hit with a crisp finish, drawing on the familiar flavour of passionfruit soft drink while giving it a more contemporary RTD treatment.
Unlike many RTDs, James Squire Passionfruit Soda is available exclusively on tap, giving venues another option to add to their beverage lineup without relying on packaged formats.
The launch comes as consumers continue to seek lighter, easy drinking serves for casual occasions, with the tropical flavour profile aimed at everything from long lunches and afternoon sessions to relaxed drinks with friends.
For operators, the product offers a point of difference within the RTD category, with its bright fruit profile designed to complement existing beer, cider and RTD selections. It also provides an approachable option for consumers who may not typically gravitate towards craft beer but are looking for something refreshing and flavour-led.
James Squire Passionfruit Soda forms part of Lion’s expanding RTD portfolio, as the brewer continues to introduce new serves in response to changing consumer tastes and demand for greater choice.
The product is currently moving into participating venues across Australia.
