Coming out of COVID – by Max Hitchins, aka The Hospitality Doctor
The last eighteen months have been tough for most people in hospitality and tourism. Whilst it seems COVID and it cohorts are now in the ‘rear view mirror’ the next 18 months will still be tough.
As I watched COVID begin its attack on the world in 2020, continuing into 2021, I decided to gather ideas to help the hospitality and tourism industry businesses recover from the calamity. I approached international and local mentors, friends, colleagues, industry icons and super professional operators, asking for clever strategies and ideas they were using or had seen being used around the world. I collected video clips and stories telling of innovative thinkers in many countries.
I incorporated all of these into an eBook titled Post Pandemic Thinking for Hospitality and Tourism.
These clever strategies and ideas can be adopted and adapted to help you in the challenging times ahead. I’m happy to say it is proving to be a ‘best seller’ around the world at $US19.95.
An offer you can’t refuse!
As we enter 2022, I want to give PubTIC readers a free copy!
As a proud and patriotic Aussie, I have spent almost my entire life in hospitality and tourism. I have been through tough times. These began when my brother and I, as teenagers, were pitched into running a heavily indebted pub in Moree in north-west NSW after the untimely death of our dad.
At the time, the local soothsayers predicted disaster would descend, bankruptcy was bound to happen and failure would be fatal. However, we navigated the troubled waters and sailed right on by the soothsayers.
For the last 30 years, as an author and professional speaker, I have shared marketing and management ideas at conferences, conventions and collections of H & T industry people around the world. (See HospitalityDoctor.com.au)
I believe the one beneficial thing COVID has forced upon us is the use of QR codes. Two years ago very few people knew what a QR code was, or how it worked. Now, everyone knows them.
I invite you to download your FREE copy of Post Pandemic Thinking for Hospitality and Tourism, by hovering your smart phone over the QR code in this article.
The stories, strategies and ideas in the eBook are designed to motivate and help you be creative. Feel free to adopt and adapt any of them as you see fit; have your staff read it too. Perhaps you might ask them to find five ideas they think could work in your place. What have you got to lose?
In the eBook you will find information about: Post pandemic door handles invented in Lithuania; Spain – life after lockdown; Lithuania’s Gift Certificates; How Kansas (USA) is targeting Millennials; Working Womens Wednesdays in the USA; A Swedish hotel solution; World’s most unusual Restaurant in Taipai; Using Tik-Tok as a marketing tool; The greatest management skill of all; Government help available; A putting green in a pub; Hotel recovery guide; Database strategies; Germ killing robots; The 2x2x2 Principle to double profits; The W.A.I.T.T Principle. Three black boxes of marketing and endless opportunities to find ways to get customers and clients to ‘celebrate’ at your place.
As an added bonus for PubTIC readers, at the end of each quarter in 2022 I will provide additional ideas, strategies and updates from around the world to keep you in touch with trends and opportunities.
