EATONS HILL MEGA FOAM PARTY SET TO ROCK

In Promotional Events by Clyde Mooney

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Australia’s biggest pub has announced its mega New Year’s Day event, tempting thousands of people to experience a massive music line-up at the 2017 Foam Party.

Continuing the event tradition that began this year, the Comiskey Group’s Eatons Hill Hotel will host an even bigger celebration this coming 1 January for up to 7,000 people. Over a dozen artists will perform on either the Monster stage or in ‘Bass in the Ballroom’ from 12:30 pm on the first day of the New Year.

eatons-hill-foam-party-2016_2_crpsq_lr_smlThe inaugural Eatons Hill Hotel Foam Party in 2016 was a huge success, and Comiskey marketing manager Sarah McCulloch says they have already gotten a lot of positive feedback from last week’s announcement of the 2017 edition.

“After a sold out event last year, the word on the street is that the biggest party of the year is going to be bringing in the first day of the year with all the foam and fireworks anyone could ask for,” said McCulloch.

The recently released Australian Music Consumer Report 2016 provides insight into the state of music consumption in Australia. It was an initiative by Eventbrite – the world’s largest self-service ticketing platform – involving online interviews of 2,005 Australian adults.

The report concludes that Australia is “ahead of the global curve” with a strong transition to digital media, and sustained growth in attendance of gigs and music festivals; between 2008-2014 live performances saw a 42 per cent increase in revenue and 17 per cent increase in attendance.

Importantly, the research found Australian adults are preferring to spend their money on live music events than on recorded music, such as CDs or downloads.

The trend is being strongly driven by males aged 18-24 – of whom 45 per cent report going to a bar or club at least once per month to see live music.

This finding echoes other research by Eventbrite that found 71 per cent of Millennials (born roughly 1985-2000) will choose an ‘experience’ over buying something desirable, and the latest study suggests this “experiences generation” hold great potential and opportunity for the live music industry.

The Australian and international line-up at the 2017 Eatons Hill Hotel Foam Party will be (in alphabetical order): AC Slater, AJC, Arcane Echo, Benibee, Brooklyn, Dimes, Enschway, Lady Lilith, LDRU, Tigerlily, Timmy Trumpet, Tyron Hapi and Will Sparks.

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