In Promotional Events by Clyde Mooney

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The team behind Sydney’s Cauliflower Hotel are again growing its legend, launching a Mai Tai competition for Australian drinks professionals and rum aficionados.

Justin and Pippi Drew took over Waterloo’s Cauliflower in mid-2015, and dived straight into self-promotion with a combined Footy Finals and Oktoberfest party.

Pippi and Justin Drew

The Drews also operate Big Island Operations, holding the exclusive rights to import St Lucia Distillers rums, famously creating Chairman’s Reserve. In sympathy, they opened the Forgotten Cask Rum Bar upstairs at the Hotel.

Thursday, 11 May will see the launch of the Chairman’s Reserve Mai Tai Australia Competition in Forgotten Cask, inviting bartenders to vie for prizes and bragging rights.

Rum enthusiasts and hospitality professionals are invited to attend the ticketed event, which will feature St Lucia Distillers’ Michael Glaize representing the Chairman’s Reserve Brand to present a Master Class on the coveted rums.

Guests will receive a complimentary Mai Tai on arrival, followed by a tasting of the Chairman’s Reserve Range: Gold, Spiced, The Forgotten Casks and 1931 1st edition. All ticket-holders also go into a draw on the night for a bottle of Chairman’s Reserve The Forgotten Casks.

Entrants to the Mai Tai Competition will compete for a 1st prize of:

  • A very rare package of all the 1931 edition from Saint Lucia, including the latest (6th) edition, only available in Saint Lucia
  • A ticket to attend one of the Asian tradeshows (between October 2017 and December 2018) and potentially take part in a ‘guest shift’. Return airfares, accommodation and spending included

Pippi Drew told PubTIC that they hope next year to take the Competition international.

See HERE to enter.