Wednesday night saw the official launch of Armada Hospitality’s splash into Sydney – Beer Deluxe King St Wharf.
Overlooking tourist mecca Darling Harbour, on the King St Wharf boardwalk, the two-level pub is a strategic entry for Armada into the NSW capital.
The venue’s model is specifically targeting the ever-growing demand for quality beer while leaving itself open to the origins, coming from around Australia and the world.
Accompanying the 150+ boutique brews, which range from relatively unknown locals to the world’s largest craft beer, John Boston, is a sense-enhancing range of pub fare “designed so that you can keep a beer in your hand”.
King St Wharf joins Armada’s growing list of Beer Deluxe locations (Albury, Hawthorn, Fed-Square, Brisbane, Wagga Wagga) leading the way in beer-focused chain venues not trying to be German or Irish.
Speaking to PubTIC, venue manager Joe Chilmaid says the group is excited about the future of the pub.
“We’re looking forward to showcasing our collection of great Australian and international beers in one of Sydney’s busiest tourist precincts.”
Armada Hospitality has previously flagged with PubTIC its hopes to further expand in Sydney and Melbourne.