Following the success of its release in the northern states last year, Lion has announced the national launch of XXXX Dry. Despite being made available only in Queensland and the Northern Territory, XXXX Dry became the biggest beer launch in 2020. After more than $12 million in retail sales in its first 12 months, it’s […]
Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to the next generation of beer drinkers” and the release campaign has been specifically tailored to
A product of The Information Collective
ACN. 603 201 109
ABN. 21 603 201 109
