Carlton & United Breweries has unveiled a new look for the VB logo, and cements its indelible mark on Australian drinkers with a promotion offering free VB tattoos for the most loyal. The famously ‘Big Cold Beer’ was the brainchild of one Thomas Aitken, founder and head brewer of Victoria Brewery, who decided in 1954 […]
Carlton & United Breweries has ended a 20-year partnership with Cricket Australia, pulling VB sponsorship from the Australian test and one-day teams. “CUB has made a commercial decision to focus on more direct advertising during summer across our broad portfolio,” a spokesperson said. “CUB will maintain its strong and long-term sponsorship arrangements with Australian sport,
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