RTD

CCA’S NEW RTD ABSOLUT WITH SPRITE

Posted on March 6th, 2026 by Clyde Mooney
This month Coca-Cola Australia continues its drive into the ready‑to‑drink format with launch of Absolut Vodka Mixed With Sprite. The latest addition to the company’s Alcohol Ready‑To‑Drink (ARTD) portfolio combines Absolut Vodka – Australia’s #1 premium vodka (IWSR Data), with Sprite – the #1 lemon-lime

GRAVITY ON THE RISE

Posted on March 12th, 2025 by Clyde Mooney
Drinks disruptor Gravity is eyeing expansion and innovation, welcoming renowned mixologist Kurtis Bosley and inspiring draught-based pub cocktails. Gravity is on a mission to disrupt the RTD market, declaring that “better choices don’t mean compromising on taste or experience”. Bosley,

DIAGEO UNVEILS DRINK INNOVATIONS FOR SUMMER

Posted on September 16th, 2016 by Clyde Mooney
Global drinks giant Diageo has launched a range of new-style premix drinks based on consumer insight around trends in drinking occasions. The new products were unveiled yesterday at the company’s Australian head office in McMahons Point. Managing director of Diageo