Two of the largest drinks suppliers in the country, Lion and Diageo, are helping licensed venues through education and support as customers head out again post-pandemic. Starting this week Lion has been rolling out around 1,000 venue ‘safety kits’ to pubs and clubs in NSW, helping ensure people know how to be “COVID-safe” getting back […]
In a drinks market of ‘premiumisation’ and quality over quantity, an Australian company is challenging the mainstream suppliers with high-quality, organic post-mix. An increasing number of licensed venues around Australia are choosing upmarket options in both food and beverage, to attract increasingly discerning patrons. The drive in raising drink quality, seen especially in ‘craft’ beer
PREMIUM POST-MIX LAUNCHED TO ADDRESS CHANGING MARKET Read More »
Australia’s tightening focus on social harms related to drug and alcohol use are forcing stricter controls that rely on unqualified workers to make what is almost a medical diagnosis. When it comes to assessing the level of ‘intoxication’ of an individual, the increasingly stringent attention to the subject has bred textbook definitions that appear to
Building on its sponsorship and the launch of the 2017 NRL season, Diageo has launched a massive campaign to consolidate market share of the “unmistakable” Bundaberg Rum. The major new brand campaign for Bundy is the biggest in a decade, set to see $20 million in media spend over the next 18 months. It kick-started
Coopers is releasing its second draught-only seasonal brew of 2016, shoring its credentials as Australia’s original craft beer. The new amber ale varietal is a step away from traditional Coopers beers, but cloaked in the legendary brewers’ shroud of history with the title of ‘Family Secrets Amber Ale’. This ‘Secret’ is based around a Coopers
COOPERS NOD TO HOTEL ORIGINS WITH ‘FAMILY SECRET’ AMBER Read More »
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