ARE YOU BEING INFLUENCED?

Content creators on social media, aka ‘influencers’, can generate awareness and footfall for venues, but authenticity is essential and operators need to be wary of activity in gaming rooms. Many pubs and clubs seek cost-effective ways to attract new customers

SOCIAL MEDIA STAR PUTS QLD PUBS ON THE MAP

The owners of Queensland pubs the Carriers Arms Hotel in Maryborough and Hervey Bay’s Beach House Hotel knew they were onto a winner when they welcomed a TikTok star in last weekend. Known for crushing pub and club food challenges