CASHED-UP LIQUOR STAFF HEAD TO PUBS

In support and celebration of the re-opening of pubs, Heineken and Lion are giving all staff in Sydney, Canberra and Melbourne a $150 voucher to spend up at the local. In November a total of 1,500 Lion team members from

HEINEKEN CAMPAIGN TO GET DRINKERS INTO REOPENED PUBS

Global beer behemoth Heineken is making moves to get people back into pubs, pushing a campaign to buy a beer now to drink when venues reopen. The campaign will be launched in 20 global markets, starting with Brazil. Heineken fans

LET’S DRINK TO THAT

Wine has topped the charts as most popular drink, and men are consuming less alcohol – although women are drinking more. This month, Roy Morgan and one of the world’s biggest brewers have released insights into patron drinking behaviour. Roy

HEINEKEN FLEXES GLOBAL MUSCLES WITH WORLDS APART

One of the world’s largest and most truly global beer brands has produced a sublime example of subtlety and brand association by pitting strangers together over flat-pack furniture. Following Pepsi’s recent marketing disaster featuring Kendall Jenner, Heineken has achieved what

DOWN-UNDER CLIENTS FLOWN TO HEINEKEN PARTY CENTRAL IBIZA

The massive UEFA Champions League Final took place recently in Spain, and to celebrate, Heineken invited key Australian clients to a weekend party in Ibiza. Saturday, 28 May saw the culmination of the 61st Champions League for the UEFA (Union