ginger beer

XXXX DROPS A GINGER BEER

Posted on March 25th, 2025 by Clyde Mooney
Aussie brewing legend XXXX has expanded its range with the launch of its own XXXX Ginger Beer. The release marks a major milestone for the brand, stepping into one of Australia’s fastest-growing alcoholic drink categories. It follows previous brand extensions,

BUNDY SAYS ‘DON’T FORGET YOUR LOCAL’

Posted on October 25th, 2021 by Clyde Mooney
Helping Aussies and pubs into summer, Diageo and Bundy are both innovating and suggesting “Don’t Forget Your Local”.   The latest instalment of Bundaberg Rum’s $11.5 million Raising the Bar program to help licensed venues recover from COVID-19 is a

NEW DRINKS FOR A NEW WORLD

Posted on May 15th, 2020 by Clyde Mooney
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and