CUB

POWER FAMILY BUILDING BEEFY REPUTATION

Posted on February 12th, 2024 by Clyde Mooney
The bitter-backed Power family is looking to capitalise on its success at the Norman Hotel with trademark of its famous boast of being the “worst vegetarian restaurant”. Named in honour of Queensland Governor Sir Henry Norman, who served from 1888

CUB PLUGS PUBS WITH ‘LONG LIVE THE KEG’

Posted on April 5th, 2023 by Clyde Mooney
CUB has produced its first major ad campaign for Carlton Draught in more than five years, championing an unashamed tribute to the pub by proclaiming “Long Live the Keg”. The ad (below) revives Carlton’s proud tradition of large-than-life ad campaigns,

RYAN JOINS WITH FILIPOVIC FOR REDBANK’S COMMERCIAL

Posted on May 27th, 2022 by Clyde Mooney
Industry stalwart Patrick Ryan has teamed with the recently unemployed former CUB CEO Peter Filipovic in a new independent pub venture, buying the Commercial Hotel at Redbank. The principal of Ryan’s Hotel has joined with the recently former head of

CUB’S STIRRING ODE TO THE PUB

Posted on September 29th, 2021 by Clyde Mooney
Carlton & United Breweries has launched a campaign in support of pubs, reminding Australians of everything they’ve missed at their beloved watering holes. The ads focus on the things Aussies love about the pub, and their vital role in communities.

N-A ACTION FROM CUB AND BRIDGE ROAD

Posted on July 26th, 2021 by Clyde Mooney
Activity and innovation continue in the non-alcoholic drinks category, seeing CUB pushing its NA range and Victorian craft producer Bridge Road Brewers joining the ranks. Carlton & United Breweries (CUB) released a new campaign this month promoting its range of

FOSTER’S MAKING A LOCAL COMEBACK

Posted on November 30th, 2020 by Clyde Mooney
CUB has announced it will be dramatically ramping up production of Foster’s – the beer synonymous with the legend of Australia – following consumer research showing now is the time for iconic brands. Carlton & United Breweries (CUB) is relaunching

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

NEW DRINKS FOR A NEW WORLD

Posted on May 15th, 2020 by Clyde Mooney
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and

PUB GROUP FINED FOR CONCEALING REBATES

Posted on May 11th, 2020 by Clyde Mooney
The Supreme Court in South Australia has ordered directors of Bloody Mary Group to pay partners over $380,000 after they pocketed lucrative rebate deals with major brewers. In 2016 business partners Brett Viney and Matthew Mitchell bought the Windmill Hotel

RELAXED RULES ALLOW SALE OF TAKEAWAY DRAUGHT BEER

Posted on April 20th, 2020 by Clyde Mooney
A decision by the Federal Government has paved the way for pubs to sell draught beer for takeaway, to provide some much-needed revenue during the closure. A Government ruling to not apply the usual double excise facilitates pubs selling beer