WHY HOSPITALITY SHOULD CARE ABOUT ARTIFICIAL INTELLIGENCE

Our previous story on artificial intelligence’s role in hospitality looked at the benefits and challenges of using AI, including training, ethics and standards. This article focuses on the importance of governance and strategies, policies and regulations and how these will

SHOULD HOSPITALITY CARE ABOUT ARTIFICIAL INTELLIGENCE

The World Travel and Tourism Council (WTTC) recently published research on artificial intelligence and possible considerations for the hospitality industry. Artificial Intelligence (AI) is the process where computer programs learn, reason, and apply logic to tackle problems. AI is instrumental