Carlton Zero

CARLTON ZERO QUENCHING NEW MARKETS FOR CHANGING CUB

Posted on September 23rd, 2019 by Clyde Mooney
Carlton & United Breweries continues its quest to retain market dominance, embracing its new markets and vying for credibility even as it is readied for new owners. Consumer trend research continues to find major growth in the low- and no-alcohol

CARLTON TAPPING INTO SOFT DRINK MARKET

Posted on May 8th, 2019 by Clyde Mooney
Carlton & United Breweries is building on the success of its first non-alcoholic beer – Carlton Zero – with a bold advertising campaign aiming to woo consumers over from sugary drinks.   Carlton Zero was launched last September – the

CUB RELEASE FIRST NO-ALCOHOL BEER

Posted on August 29th, 2018 by Clyde Mooney
Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of