Carlton & United Breweries continues its quest to retain market dominance, embracing its new markets and vying for credibility even as it is readied for new owners. Consumer trend research continues to find major growth in the low- and no-alcohol sectors, as Australians, particularly the younger demographic within licensed premises, continue to seek moderate alternatives […]
CARLTON ZERO QUENCHING NEW MARKETS FOR CHANGING CUB Read More »
Carlton & United Breweries is building on the success of its first non-alcoholic beer – Carlton Zero – with a bold advertising campaign aiming to woo consumers over from sugary drinks. Carlton Zero was launched last September – the first non-alcoholic beer in CUB’s 180-year history. It was the result of research dictating a
Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of the big brewer’s sales, and sales of non-alcoholic beer in Australia have grown 57 per cent
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