CUB PUSH ‘EASY’ WITH CD’S ‘BE LIKE THE BEER’ CAMPAIGN
CUB is launching a new campaign and refined brand image for Carlton Dry, urging drinkers to ‘Be like the Beer’ in a complicated world. Carlton & United Breweries (CUB) is addressing what it sees as gaps in the market, including strategically positioning Carlton Dry as a unisex option for beer drinkers. The brand reports its […]
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