ASAHI TAPS NEXT GEN WITH SUPER-FUNKY CAMPAIGN
Asahi is releasing an innovative new campaign for Asahi Super Dry aiming to tap the discerning beer drinker’s appreciation for discovery and exploration. The ‘Enter Asahi’ campaign seeks to break through to premium beer drinkers, recognising it needs to follow consumer prompts to shine above the typical brand messages based on premium ingredients or mateship. […]