Perth is finding a “more cultured consumer” – Andy Freeman

Perth is finding a Reflecting the Western capital’s coming of age as an international city, Perth licensee Andy Freeman recognises the market for sophistication in the mining State.

Cutting his teeth in demanding establishments such as Marco Pierre White’s Titanic Bar in London, Freeman says he is “Always on the lookout for something that inspires” and finds something to bring back from every trip he takes.

In a recent interview with PubTIC Magazine, the 20-year hospitality veteran spoke frankly of the changes he has noticed in Perth pubs and bars in recent years.

“Less violence in our venues,” quipped Freeman. “A more cultured consumer. Well-travelled, with a palate for interesting, quality products. It’s great.”

The Perth local began at the city’s uber-popular Luxe Bar as a lead bartender, and in 2006 took on ownership in conjunction with the highly acclaimed and enigmatic self-professed ‘hunter of cool’ Michelle Mok.

Amid the boom-town’s rumours of slow-down, Freeman’s Two Bit Group launched three venues – each a uniquely crafted ‘brand’ in its own right.

But Freeman concedes this honeymoon may soon be over.

“2015 will be the tell-tale, when the brands might come off the boil a tad, and we may have to rethink our strategies to suit.”

For the full story see View To The Future in the upcoming PubTIC Magazine.


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