HOP TO IT: INTERNATIONAL BEER DAY IS NEARLY HERE

Don’t lose your head, International Beer Day is almost here.

Celebrated on the first Friday of every August, this year it will fall on 1 August.

It was founded in California in 2007 and quickly grew from a local event to something that is celebrated across more than two hundred cities worldwide.

While some countries have their own beer day, usually celebrating an end to their prohibition laws, International Beer Day is intended to celebrate beers from all over the world as well as local favourites.

The main purpose of the day is to gather with friends to celebrate those who brew and serve beer, with participants encouraged to step out of their comfort zone and try something different.

Events include tapping new beers, beer and food pairings, beer themed giveaways, games such as beer pong and happy hours.

In Australia it is particularly easy to celebrate the day thanks to the innovative brewing industry and the wide range of beers made here.

Australian beers are recognised globally for their quality ingredients and innovative brews, with Australian brewers also at the forefront of low- and mid-strength beers.

A key element in its success is a supportive and creative industry, which is known for its collaborative spirit, building community as it goes.

From this, Australian beer has a distinct identity, reflecting Australian flavours and the preferences of Aussie consumers.

The first official brewer in Australia was former convict John Boston, who used Indian corn, with love apple stalks for bitterness, showing more beer qualities than ale, which was all that was brewed at the time.

However, in what was to become true Aussie fashion, brewers soon began experimenting with different ingredients.

Brewing continued to grow and by the 1850s every town had their own beers.

While a lot of these breweries were eventually consumed by international companies, which currently represent around eighty per cent of the market, Australia now has around six hundred independent breweries keeping tradition alive as they serve and support their local communities.

Today the brewing industry in Australia is an important part of the economy, especially in regional areas, where it not only provides employment but attracts tourism.

International Beer Day provides an opportunity to give some support back to a valuable industry, and maybe attract some punters for a pint or two.

Forming strategic alliances for limited-edition product launches or exclusive events can significantly benefit both breweries and venues.

When pubs team up with breweries to offer signature beer releases, host co-branded events, or feature exclusive selections like a rotating ‘beer of the month’, they not only enhance the customer experience but also help promote and sustain the local craft beer scene.

These collaborations create distinctive offerings that attract pub goers while strengthening community ties with the local breweries.

If that’s not enough reason to celebrate, International Beer Day is closely followed by International IPA Day, which is recognised on the first Thursday of every August, this year falling on the seventh.

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