Carlton & United Breweries continues its quest to retain market dominance, embracing its new markets and vying for credibility even as it is readied for new owners. Consumer trend research continues to find major growth in the low- and no-alcohol sectors, as Australians, particularly the younger demographic within licensed premises, continue to seek moderate alternatives […]
CARLTON ZERO QUENCHING NEW MARKETS FOR CHANGING CUB Read More »
Carlton & United Breweries is building on the success of its first non-alcoholic beer – Carlton Zero – with a bold advertising campaign aiming to woo consumers over from sugary drinks. Carlton Zero was launched last September – the first non-alcoholic beer in CUB’s 180-year history. It was the result of research dictating a
Following success and continued market growth overseas, Lion is bringing Heineken 0.0 to Australia to help transform ‘non-beer’ moments into beer occasions. A global launch last year has now seen Heineken 0.0 into 30 countries, meeting the increasing demand for no-alcohol situations. Australia was identified as a potential growth market, due to the low number
Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of the big brewer’s sales, and sales of non-alcoholic beer in Australia have grown 57 per cent
In a drinks market of ‘premiumisation’ and quality over quantity, an Australian company is challenging the mainstream suppliers with high-quality, organic post-mix. An increasing number of licensed venues around Australia are choosing upmarket options in both food and beverage, to attract increasingly discerning patrons. The drive in raising drink quality, seen especially in ‘craft’ beer
PREMIUM POST-MIX LAUNCHED TO ADDRESS CHANGING MARKET Read More »
Just as the gastro pub is drawing dining custom from restaurants, plenty of pubs have tapped into the all-day allure of fine coffee and the café atmosphere. The $6 billion annual coffee service industry has been in strong growth for the past decade, and is expected to see annualised growth over the next five years
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