Drinks – non-alcoholic

CARLTON ZERO QUENCHING NEW MARKETS FOR CHANGING CUB

Posted on September 23rd, 2019 by Clyde Mooney
Carlton & United Breweries continues its quest to retain market dominance, embracing its new markets and vying for credibility even as it is readied for new owners. Consumer trend research continues to find major growth in the low- and no-alcohol

CARLTON TAPPING INTO SOFT DRINK MARKET

Posted on May 8th, 2019 by Clyde Mooney
Carlton & United Breweries is building on the success of its first non-alcoholic beer – Carlton Zero – with a bold advertising campaign aiming to woo consumers over from sugary drinks.   Carlton Zero was launched last September – the

HEINEKEN BRINGS 0.0 DOWN UNDER

Posted on October 12th, 2018 by Clyde Mooney
Following success and continued market growth overseas, Lion is bringing Heineken 0.0 to Australia to help transform ‘non-beer’ moments into beer occasions. A global launch last year has now seen Heineken 0.0 into 30 countries, meeting the increasing demand for

CUB RELEASE FIRST NO-ALCOHOL BEER

Posted on August 29th, 2018 by Clyde Mooney
Carlton & United Breweries is releasing the first non-alcoholic beer in its 180-year history. Addressing a long-term shift in Australia’s drinking habits, CUB has announced the immediate release of Carlton Zero. Low and mid-strength beers now represent 20 per cent of

PREMIUM POST-MIX LAUNCHED TO ADDRESS CHANGING MARKET

Posted on September 8th, 2017 by Clyde Mooney
In a drinks market of ‘premiumisation’ and quality over quantity, an Australian company is challenging the mainstream suppliers with high-quality, organic post-mix. An increasing number of licensed venues around Australia are choosing upmarket options in both food and beverage, to

PUBS WAKING TO THE ALLURE OF COFFEE CULTURE

Posted on September 12th, 2016 by Clyde Mooney
Just as the gastro pub is drawing dining custom from restaurants, plenty of pubs have tapped into the all-day allure of fine coffee and the café atmosphere. The $6 billion annual coffee service industry has been in strong growth for