Aussie brewing legend XXXX has expanded its range with the launch of its own XXXX Ginger Beer. The release marks a major milestone for the brand, stepping into one of Australia’s fastest-growing alcoholic drink categories. It follows previous brand extensions, bringing XXXX Gold, XXXX Dry, XXXX Pale and XXXX Zero. Many consumers are found to […]
Drinks disruptor Gravity is eyeing expansion and innovation, welcoming renowned mixologist Kurtis Bosley and inspiring draught-based pub cocktails. Gravity is on a mission to disrupt the RTD market, declaring that “better choices don’t mean compromising on taste or experience”. Bosley, known as the founder of Oi Hospitality Group and for @cocktailsbykurtis, his Instagram account boasting
Some of the greatest minds in Australian drinking have combined to solve the problem of having to carry too many schooners at once, with the Super Schooner. Merivale has partnered with Lion, along with marketing company Ogilvy, to produce the four-in-one Super Schooners – now in service at Vic on the Park, in Marrickville.
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below), approaching three minutes, is set to the well-loved tune of Can’t Fight this Feeling by
The new owners of Darlinghurst’s The Taphouse have reimagined and expanded the pub’s offer with a focus on local, independent spirits and natural wines. Brothers James and Josh Thorpe took over the craft beer institution mid-2017, with plans to add their own twist to the mix. Gone are the pub mainstays of basic international spirits
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