Drinks – General

XXXX DROPS A GINGER BEER

Posted on March 25th, 2025 by Clyde Mooney
Aussie brewing legend XXXX has expanded its range with the launch of its own XXXX Ginger Beer. The release marks a major milestone for the brand, stepping into one of Australia’s fastest-growing alcoholic drink categories. It follows previous brand extensions,

GRAVITY ON THE RISE

Posted on March 12th, 2025 by Clyde Mooney
Drinks disruptor Gravity is eyeing expansion and innovation, welcoming renowned mixologist Kurtis Bosley and inspiring draught-based pub cocktails. Gravity is on a mission to disrupt the RTD market, declaring that “better choices don’t mean compromising on taste or experience”. Bosley,

MERIVALE SERVES UP SUPER SCHOONERS

Posted on November 20th, 2020 by Clyde Mooney
Some of the greatest minds in Australian drinking have combined to solve the problem of having to carry too many schooners at once, with the Super Schooner.   Merivale has partnered with Lion, along with marketing company Ogilvy, to produce

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

TAPPING IN AND TRADING UP

Posted on April 27th, 2018 by Jane Louise
The new owners of Darlinghurst’s The Taphouse have reimagined and expanded the pub’s offer with a focus on local, independent spirits and natural wines. Brothers James and Josh Thorpe took over the craft beer institution mid-2017, with plans to add