Drinks – Beer

COOPERS RELEASE VERY AUSTRALIAN IPA

Posted on April 16th, 2021 by Clyde Mooney
Coopers is releasing a distinctly Australian IPA, with a little help from live, loud and local legend, Aussie rocker James Reyne. Australia’s largest independent family-owned brewery launches Coopers Australian IPA as a limited-edition release, in kegs and cans. As IPAs

CRAFT BEER BIBLE TAPS BENT SPOKE

Posted on January 27th, 2021 by Clyde Mooney
The latest Great Australian Beer SpecTAPular list of the Hottest 100 craft beers in Australia has been released, with a podium shuffle and new top dog brewer. The new list, recognising the best drops of 2020, is the thirteenth edition

LION GOING DRY FOR EMERGING MARKETS

Posted on December 14th, 2020 by Clyde Mooney
Lion has begun a “strikingly different” campaign to harness the market appeal for a major launch of a new variant to XXXX – XXXX DRY. XXXX DRY is described as an “easy drinking full strength lager designed to appeal to

FOSTER’S MAKING A LOCAL COMEBACK

Posted on November 30th, 2020 by Clyde Mooney
CUB has announced it will be dramatically ramping up production of Foster’s – the beer synonymous with the legend of Australia – following consumer research showing now is the time for iconic brands. Carlton & United Breweries (CUB) is relaunching

COOPERS ANNOUNCE NATIONAL SAPPORO CAMPAIGN

Posted on October 26th, 2020 by Clyde Mooney
Legendary Japanese brand Sapporo Premium Beer will celebrate its history and the story of its creator through stylish manga imagery in a new national marketing campaign beginning next month. The campaign depicts Sapporo’s beginnings in the late 1800s, telling the

SNEAKY BUCHA TAKING DRINKS INNOVATION BY STORM

Posted on October 7th, 2020 by Clyde Mooney
Stone & Wood has partnered with KBC to produce “one of the world’s greatest drinking innovations” in the Sneaky Bucha of Byron. The Bucha of Byron is a range produced by the Kombucha Brewing Co. (KBC). This latest release in partnership with

ODE TO THE PUB: CUB

Posted on June 5th, 2020 by Clyde Mooney
Carlton & United Breweries has launched an ode to Australia’s favourite place – the pub – in an extension and further activation of its ‘Love Of Your Local’ campaign giving publicans a hand. The long-format music video and song (below),

NEW CONSUMER-DRIVEN DRINKS FROM LION

Posted on May 27th, 2020 by Clyde Mooney
Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a

NEW DRINKS FOR A NEW WORLD

Posted on May 15th, 2020 by Clyde Mooney
The big brewers are leading the way in drinks innovation for the next generation, releasing new product expressions to quench emerging markets. Lion’s James Squire juggernaut has ventured for the first time beyond its traditional playground of craft beer and

HEINEKEN CAMPAIGN TO GET DRINKERS INTO REOPENED PUBS

Posted on May 1st, 2020 by Clyde Mooney
Global beer behemoth Heineken is making moves to get people back into pubs, pushing a campaign to buy a beer now to drink when venues reopen. The campaign will be launched in 20 global markets, starting with Brazil. Heineken fans