Australian Venue Co’s (AVC) Wharf Hotel has partnered with Pepsi to bring the American football experience to Melbourne’s Yarra.
The Wharf Hotel will be holding a tailgate party this weekend in preparation for the Super Bowl on Monday.
Offering face painting in team colours, live cheerleaders, American-style snack foods, and even a half-time marching band, the focus of the weekend will be on The Pepsi Pitch – a pontoon transformed into a floating football pitch.
The 200sqm floating pitch will be the main hangout space for both pre-game and game-day entertainment.
DJ sets are planned from 4-8pm Saturday 7th and Sunday 8th of February with classic American football clips and memorable halftime shows continuously screened on a 3.5- by 2-metre mega screen until the moment of the big game, when the show goes live, 10am Monday, 9 February.
The tailgate-inspired social hub will see guests kicking back on daybeds and deck chairs, enjoying four-hour unlimited beverage packages and classic footy snack boxes.
The pontoon also offers a fully serviced bar, and American-style cornhole games.
AVC is not the only venue to recognise an increase in the appeal of Americana, with Signature’s American-style Melbourne party venue (TGI) Fridays rising in popularity.
With Americana-themed events gaining momentum across Melbourne, AVC’s Wharf Hotel tailgate party is set to deliver a bold, immersive Super Bowl celebration on the Yarra, attracting plenty of devotees.
