Australia’s biggest publican, Australian Leisure & Hospitality (ALH), has announced roll-out of pioneering ordering and payment platform me&u across the group’s 330+ venues.
ALH reports seeking a best-in-class contactless ordering experience, and following a trial at The Cheeky Squire in Frankston will install the me&u system across all its venues by mid-year, including iconic pubs such as Melbourne’s Young and Jackson’s, Sydney’s Crows Nest Hotel and Brisbane’s Breakfast Creek Hotel.
The group reportedly chose me&u after considering both its business impact as a product and its role helping industry into a new era.
“We’re committed to improving our guest experience by combining our team with the best technology, so we’re excited to work with the me&u team,” says Bruce Mathieson.
“We looked at every platform on the market, and no brand is more passionate about facilitating social experiences and good times around the table.”
The me&u software integrates with ALH’s point of sale systems, customisable to allow operators to use a wide variety of functions, such as promoting specific menu items or automatically recommending food to accompany drinks.
ALH aim to use key data-driven features of me&u, beyond its abilities as a digital menu, to tailor the ordering experience and personalise to guests.
Me&u reports customers spend an average of 27.5 per cent more when using the me&u at-table ordering app, aided by smart functions, such as a prompt that allows a user to reorder the previous round of drinks with one click.
The company also finds staff getting to pocket more tips, via its new tipping function.
The system has strived to “revolutionise the customer experience” by taking care of the basics of order and payment to allow hospitality staff to spend more time on the important aspects of serving, hosting and building relationships with guests.
Me&u claims an impressive 4.7-star rating from more than 400,000 customer ratings.
Announcement of the adoption by the Woolworths and Mathieson-owned ALH sees the Group join existing me&u clients including Merivale, Rockpool, Solotel and Howard Smith Wharves.
“We’re passionate about blending great tech with customer service to elevate the guest experience & transform operations,” says founder, Stevan Premutico.
“me&u will help this great business provide a better experience for their guests by helping to eliminate the long queues and help customers spend more time at the table with friends and family.
“This is an extremely proud moment for us to partner with Australia’s largest hospitality group. We are ready and raring to help change the future of hospitality with a true global leader in hospitality.”
