Consumer research out of the UK has homed in on the key factors people believe make for a great pub experience, offering insights for operators looking to increase stays and spend.
The research identified distinct features that are seen as preferable to consumers.
Unsurprisingly topping the list were quality food and drink, and good service. Beyond the staples, live music garnered a vote from 41 per cent of those surveyed and sports screenings drew a vote from 24 per cent, while many expressed the importance of outdoor areas.
UK trade publication Pub & Bar also quoted KP Snacks’ Sam Trabelsi in saying the data showed premium snacks contributed to the pub experiences and made venues “feel more upmarket”.
The results demonstrated pubs remain in high demand in the UK, if not more broadly, finding almost half of people preferring their local over other venues.
One in four visitors reportedly go to a pub to celebrate a special occasion, and 51 per cent go specifically to socialise with friends and family.
The new research was commissioned by Tyrrells, a division of KP Snacks since 2018, and conducted in April by Censuswide.
It involved 2,000 consumers in the United Kingdom, aged 16 to 22.
