In a global first, hospitality industry heavyweights launched a new survey at the end of February, aimed specifically at the demographics of the drinks industry.
The purpose of the Drinks Industry Data Census Survey is to provide insight into all who work in the industry – from bartenders to owners and everyone in between.
It raises questions around why people both join and leave the industry, as well as what opportunities and obstacles they face, and covers subjects such as diversity and inclusion, safety, mental health and parenthood.
Driven by global drinks industry community Celebrate Her, in collaboration with consumer intelligence experts, CGA by NIQ and hospitality training platform Allara Global, the survey is open to all in the drinks industry, regardless of country, area of expertise, ethnicity, gender or background.
The group’s aim is to gather as much worldwide data as possible on key industry issues, to improve job roles.
Founder of Celebrate Her Anna Sebastian pointed to the knowledge gap around those working in the drinks industry.
“Whilst Celebrate Her is about championing women, this survey will allow us to gain invaluable insights into the drinks industry as a whole, information and data that we can then use to make positive changes for everyone,” she said.
CGA by NIQ Consumer Research Director Hannah Payne was pleased to utilise CGA’s expertise in hospitality research in this survey.
“With a deep commitment to supporting inclusivity and innovation, we are proud to collaborate on this important initiative to create safer, more supportive spaces for women in hospitality worldwide,” she said.
Andrew Lewis, CEO of Allara Learning and Allara Global is also passionate about the project.
“We believe different perspectives drive innovation and enrich guest experiences. That’s why we’re proud to support Celebrate Her in its mission to champion women, create safe workplaces, and empower the next generation of hospitality leaders,” Lewis stated.
Survey responses will be analysed by CGA by NIQ, with the findings to be shared across the industry and relevant media, in hope that the data will influence employment practices, codes of practice and general workplace attitudes.
The Data Census Survey for the Drinks Industry, with translations available in Chinese, Spanish and French, will take around ten minutes to complete and closes early April.
