THE FOX HOTEL HEADLINES SOUTHBANK FOODIE REVOLUTION

In Promotional Events by Clyde Mooney

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After years of preparation, The Fox Hotel and Aria Property are hosting the inaugural Fish Lane Festival to showcase the stars of Brisbane’s hottest new ‘laneway’ dining precinct.

The Fox underwent an extensive renovation in 2014, repositioning itself from ‘party pub’ to community hub, with a greater focus on the function market and a range of food offerings.

Fox Hotel Fish Lane Bistro_2_LR_smlThe hotel is located across from Brisbane’s Convention Centre, amongst the cluster of food and beverage business in and around Fish Lane, which runs between Merivale and Grey Streets in Brisbane’s Southbank.

The area sees thousands of visitors each day, with local attractions also including South Bank Parklands, the Museum & Science Centre, QPAC, and GOMA (Gallery Of Modern Art).

The Fox has worked in cooperation with ARIA Property Group to develop a name and reputation for the ‘Fish Lane Precinct’ that has seen upgrades and diversification to cater to the available market.

“The Fish Lane project has created a new dining precinct for South Brisbane and the festival initiative aims to promote the hospitality businesses within the precinct,” The Fox general manager, Rohan Topley, told PubTIC.

“The Fish Lane festival continues our desire to position The Fox Hotel as a community hub. The Fox is the licensee for the event, and joint major sponsor with ARIA property.”

ARIA Property Group is an award-winning developer that creates large-scale commercial and residential projects to capitalise on dynamic market needs. The company explained that the Fish Lane concept will address Brisbane’s steady evolution along the path of other capitals.

“The Brisbane consumer has long desired the laneway dining experience offered in Melbourne and Sydney … Fish Lane is the perfect response,” explained ARIA’s Michael Zaicek.

“Our ambition is to make Fish Lane Brisbane’s premier dining precinct. We have invested heavily to realize this ambition with significant additional investment planned.”

The Fox reports the consolidation of the precinct has been a great move, and Topley says he’s looking forward to the unveiling of this first stage, with the Fish Lane Festival.

“The hotel’s three different food offering have seen further growth following the completion of Fish Lane, and The Fox has achieved double digit growth in tap beer for the last three years. This is against State trend, and gives an indication of the growth the hotel and the area are experiencing.”

 

Fish Lane Festival: Saturday 7 May from midday – 10pm

Entry is free, and all ages welcome.

Fox Hotel

Fox Hotel

 

Featuring:

  • The Fox Hotel
  • Billy Kart Kitchen
  • Bird’s Nest Restaurant
  • Fish Lane Bistro
  • Gauge
  • Habitat
  • Julius Pizzeria
  • Madame Wu
  • Maker
  • The Gun shop Cafe

And a special cameo appearance from cult Sydney ice-creamery and soon-to-be Fish Lane resident – Gelato Messina.