One of Australia’s leading hospitality groups is leading a big push to get Australians back out and back into venues for the festive season, with a campaign that pits going to the pub with cringeworthy Christmas snaps.

The Solotel campaign is tapping into hilariously awkward Christmas family photos, suggesting all everyone needs is “to go to the pub” at this point in time.  

“Never before has real human connection been so important,” Solotel group marketing and digital director Rob Squillacioti told Mumbrella.

“Virtual drinks just do not cut it. With over 30 years of Australian hospitality experience, we love nothing more than bringing people together.”

The campaign to bring patrons back to pubs, bars and restaurants also highlights the latest hospitality essential, the QR code.

Each ad sports one of the distinctive black & white boxes, which will direct people to Solotel’s purpose-built online booking platform, where they can search and book tailored drink and dine Christmas offers at the group’s 20 pubs and five restaurants.

The festive campaign will be pushed on large-scale street posters throughout Sydney, and all over an entire bus travelling through the inner west. It will be supported in-venue, as well as across social media, email marketing and PR. 

Justine Baker, Solotel CEO, says the campaign represents the group’s desire to help everyone get over 2020.

“We recognise it’s been a challenging year for our whole industry and we want to be at the forefront of bringing people back into venues and seeing people laugh and smile and connect again.

“It has been a lonely year for some and that’s made what we do as an industry even more important. We all deserve something special this Christmas – and hopefully this campaign helps deliver!”  

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