As announced last month, global hospitality marketing and operations platform SevenRooms launched Text Marketing in Australia at the end of February.
Not stopping there, the platform has now added three AI features to assist hospitality venues in saving time and labour, to allow staff to focus on guest experience.
A recent study showed that over 40 per cent of Australian operators were already benefiting from the quicker decision-making offered by AI.
SevenRooms’ AI Responses, AI Feedback and AI Note Polish are designed to personalise and streamline processes, helping venues work smarter without sacrificing guest experience.
CTO and co-founder of SevenRooms, Kinesh Patel, said the goal was to enhance hospitality and not to replace it.
“With our new AI features, we’re giving operators tools that save time on manual work so they can focus on what matters – delivering personalised, memorable guest experiences.
“Working behind the scenes, these features help restaurants respond to guests faster, organise data critical to their operations, and automatically turn guest feedback into action for their teams.
“In an industry facing rising costs and operational pressures, our AI helps teams do more with less, all without compromising service. This is the future of ‘SuperHuman Hospitality’ – where technology empowers teams to create deeper, longer-lasting connections with their guests,” he said.
AI Responses is an automated response mechanism, where users can set a tone that matches their brand. Personalised responses to guest contact such as texts, emails and reviews can be drafted instantly.
Users have already experienced a 27 per cent reduction in response time, as well as a 35 per cent increase in the number of responses made. They have also seen an 80 per cent increase in messages sent in under two minutes.
AI Feedback will collect feedback across channels and analyse the responses, sending weekly summaries spotlighting themes, opportunities, and potential areas for enhancement.
This gives users the opportunity to action feedback immediately, improving operations without the time-consuming task of searching through online reviews manually.
AI Note Polish will automatically structure and standardise guest notes, turning fragmented information into clear, actionable insights.
This equips users with clear and reliable data.
Gosford RSL Club’s Food and Beverage Manager Andrew Strickland says that while the club does respond quickly to feedback, their AI Feedback summary helps the club to ensure nothing is missed.
“By the time the weekly summary comes in, most issues have been resolved, but it’s helpful to see the overall trends clearly.
“It helps us keep our eyes on the prize. It’s been really useful for the whole team,” he said.
The launch of these AI tools is part of SevenRooms’ trademarked SuperHuman Hospitality, where technology is utilised to remove sticking points to service with the aim of assisting venues to focus on the relationships with their guests.
