Backing up the Qatar spotlight, this year Australia will host the immensely popular FIFA Women’s Soccer World Cup, for 2023.
In July and August 32 countries will compete in 64 matches of the World Cup, to be played in Australia and New Zealand.
The men’s chapter, which plastered screens throughout November and December, revived spectator interest and brought new viewers to the sport.
Women’s soccer is a highly popular sport internationally, and scheduled programs are likely to appeal to many existing and potential patrons.
Optus Sport is the host broadcaster, holding rights for all matches, and the company’s Nick Egan says excitement in the lead-up to the event “will be massive” across all states.
Research* finds there are more than five million soccer fans in Australia, and close to a third (29 per cent) watch games in a pub or venue at least once a month.
Optus Sport broadcasts soccer 24/7 every day of the year, offering: Premier League, Barclays Womans Super League, LaLiga, European Qualifiers, UEFA Nations League, J League, K League, and coming next year, UEFA EURO 2024 (Germany).
The company offers that it can assist with marketing for venues, providing all specific and relevant digital assets, in-venue merchandise and POS systems.
*Optus viewer stats
