Drinks innovator StrangeLove has begun supplying some of its most popular mixer and soda flavours in 50-litre kegs.
The kegged versions of premium mixers provide value and convenience for venues, as well as playing a “small – yet important” part in a more sustainable future for the beverage world, inspired by venues.
“I wish I could say I was the genius that came up with offering our products in kegs, but this was very much a joint effort with some of our key customers who are at the forefront of sustainable practices within their own business,” says David Temminghoff, StrangeLove CEO.
The transition from filling bottles required a new approach to StrangeLove’s production and overhaul of existing equipment, but the results met very positive feedback in trials. Venues reported: higher speed of service, increased GP per drink, reduced wastage through half-used bottles, greater product consistency and carbonation, and fridge space cleared.
Pubs also reported less packaging waste resulting from service. Australia is ranked fifth highest globally for generating municipal waste, coming in at 52 mega tonnes per year.
Venues trialling the kegged mixers reduced glass waste by thousands of bottles per month. Each 50L Keg eliminates the need for 11.5 cardboard cartons, 69 cardboard clusters, 276 glass bottles and labels, and all associated printing, as well as reducing fuel and transportation costs.
Beyond the kegs, StrangeLove recently released a limited edition 180mL Watermelon Tonic, accompanying its range of flavoured and sparkling canned mineral waters (Still Alkaline Mineral Water, Sparkling Mineral Water, Guava & Tahitian Lime Sparkling Water, Lemon Sparkling Water, Nectarine & Pink Peppercorn Sparkling Water, Pineapple & Makrut Lime Sparkling Water).
The company says the aluminium cans are another crucial part of repositioning their offering, being lightweight, sustainable, and “having the unique ability to make millennials appear more interesting” than they actually are.
“In this industry we have the luxury of paying a designer to come up with a pretty can that consumers can hold to mask their deep insecurities and underwhelming personalities. It’s pretty cool,” offered James Bruce, co-founder with Stafford Fox.
Visit Strangelove.com.au for more information.
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