Australian Venue Co is amplifying its reach with launch of its new customer loyalty App, tailor-made for the pub experience, called ‘The Pass’.
The Pass is a custom-built loyalty and payments App that allows customers to order via mobile, and earn and redeem points, at the group’s 190+ venues across Australia.
Headlining a suite of user benefits, it offers a generous 10 per cent rebate on spend, with customers earning 10 points for every $1 spent, redeemed as App Credit that can be used for food and beverage purchases.
The Pass also allows customers to order from their table or over the bar, redeem gift vouchers, view opening hours and function spaces and what’s on at their local, and make bookings.
It was developed in partnership with payment and loyalty developers EonX, Loyalty & Reward Co, and integration partners Mr Yum, H&L, Tyro and Sprout. Further features are in development and slated for release late 2022.
The Pass replaces AVC’s previous customer app, ‘Australian Venue Co App’, and offers an improved user experience (uX). Users of the Australian Venue Co App can switch to The Pass by updating their App and creating a new password.
New users can download The Pass from the App Store or Google Play.
AVC’s chief experience officer, Marianne Mewett, says the program reflects the group’s commitment to innovation in the industry.
“AVC thrives on innovation and is always striving to improve the customer experience and deliver that extra bit of value to our customers.
“We were an early adopter of Order at Table technology, and are always on the lookout for new opportunities to innovate in our pubs.”
