Australian Leisure and Hospitality (ALH) has unveiled Nightelier Collective, a newly established parent brand designed to unify and represent its growing range of accommodation properties.
The collective will align the two existing brands of Nightelier and Nightcap Hotels.
Nightelier, the newest in the portfolio, focuses on locally crafted hotels, and is designed to provide premium traveller experiences, while Nightcap Hotels reimagine the pub stay into something not just convenient and affordable, but contemporary and comfortable.
The restructure will ensure that each brand clearly meets distinct traveller needs, while providing ALH’s well-known service and consistency.
The previous ‘Nightcap Plus’ venues will now align with the Nightelier brand as part of the restructure.
Brett Salter, head of accommodation at ALH, said that as one of Australia’s largest accommodation providers the group simplifies travel, with 90 locations nationwide, onsite bars and bistros, and rooms inspired by each hotel’s unique history.
“We’re proud to connect business and leisure guests to regional hubs, coastal escapes, and local communities right across the country,” he said.
“That philosophy now underpins Nightelier Collective and unites our brands under one clear vision, as we continue our aggressive growth phase to exceed 100 locations under Nightelier Collective within the next two years.”
As part of this growth, ALH announced last month it had submitted revised plans for a 146-room hotel adjoining its Forest Hotel at Frenchs Forest, providing a new option in budget accommodation for the Northern Beaches.
ALH, part of Endeavour Group, which also operates Dan Murphy’s and BWS, own a number of unbranded sites they are still looking to renovate, reposition and bring under the banners.
