Cash for a schooner served with a smile may have been largely replaced by ordering Apps and taps for payment, but leaving the advanced technologies unconnected can be leaving cash on the table, according to business advisory service Quantaco.
The increasing complexities of running a pub – everything from compliance to Keno – are well known.
Technology has made its way into hospitality venues via POS systems, time and attendance, and more recently QR codes, but these frequently operate independently from one another, wasting any unified benefits.
When properly combined, data flowing between these systems increases accuracy, reduces manual intervention, and limits opportunities for human error and even fraud.
However, the greater power is in accessing information in real-time, assisting business decisions that can both improve customer satisfaction and maximise venue profits.
An example of combining system data to deliver operational benefits is in linking actual sales revenue with real time labour costs, and comparing these against a forecast for the day, which leverages historical data but also considers influencing factors, such as weather, scheduled sporting events and forward bookings.
A holistic view helps planning shifts, to optimise the number of workers to the anticipated number of customers – throughout the day.
This perspective also allows savvy operators to take proactive action, such as finding additional staff if actual sales are tracking higher than projected early in the day’s trade, or conversely, reducing resources on slower days.
“While the perfect pint and convivial conversation is still the lifeblood of our pubs, there is no stopping the advancement of technology,” offers Anthony Sullivan, CEO of Quantaco, which offers the Wranglr analytics platform.
“Some see technology as a disrupter, we think it delivers on potential.”
