Multinational SevenRooms launched in Australia in September, offering a fully-integrated, data-driven guest experience platform to help hospitality operators maximise patrons and revenues.
SevenRooms empowers operators to build more profitable direct and personal relationships with guests that maximise profits, build brand loyalty and cultivate exceptional experiences.
It does this through what it describes as a “360-degree view” – across both on- and off-premise – that helps unlock the full revenue potential of data and turn one-off visitors into regulars.
The CRM-driven platform includes: reservations, waitlist and table management, online ordering, and contactless ordering and payment. It also manages the venue’s reputation management and marketing automation.
An example might be a regular customer that buys a six-pack of IPA or a bottle of red wine every Friday evening. The venue would recognise this and might choose to offer specific promotions to the person.
Founded in 2011, SevenRooms is used in more than 250 cities worldwide. It counts clients from the likes of MGM Resorts International to Sydney-based Momento Hospitality Group, and is currently reviewing sites for its Australian HQ, with plans to significantly increase its presence over the coming year and a key focus on local investment through partnerships.
“With Australian hospitality operators facing a rapidly changing environment, I’m excited and humbled to be leading the launch of a platform that will drive guest intelligence, superior experience and loyalty for our industry,” says SevenRooms GM Australia Paul Hadida.
The company suggests its Australian launch comes at a time when the need for a comprehensive, end-to-end platform has never been greater, citing its ability to build a complete picture of changing customer needs.
Real-time information can empower hospitality operators, increasing revenue and potentially alleviating the impact of the pandemic, by creating highly personalized experiences for guests that keep them coming back.
