MALOUF PUBS TAKING CHALLENGE TO FREEZE PATRONS

In Events - General by Clyde Mooney

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The Malouf’s Royal Oak and Gregory Hills Hotels will attract frozen patrons to face off in an instalment of the latest internet craze – the Mannequin Challenge.

The ‘Challenge’ is believed to have been started by some Florida students less than eight weeks ago, but has swept the world. There is even one done in the White House featuring Michelle Obaba.

It simply involves a camera roaming through rooms of people frozen in odd but everyday positions, usually to the tune of Black Beatles by artist Rae Sremmurd. (see video below)

Both the Royal Oak and Gregory Hills enjoy strong patronisation by internet demographics, and make prolific use of social media.

royal-oak-phils-rooftop_sign_webs_crpsqThe Mannequin Challenge event is the brainchild of Papaya PR, which is helping coordinate the east-vs-west activation in Double Bay and Gregory Hills. Papaya’s Catherine Slogrove told PubTIC they saw this as a great fit for the venues.

“When we saw the Mannequin Challenge performed at the White House, we thought ‘wouldn’t it be great to leverage this concept for our clients?’” relayed Slogrove.

“More than just driving foot traffic for one night, bringing the Mannequin Challenge to the Royal Oak and Gregory Hills Hotels emphasises what our patrons already love about these pubs – their personality, sense of fun and willingness to give anything a go.”

This Friday night both pubs will coordinate willing patrons from the crowds to stand frozen for several minutes, and a videographer will shoot a roaming scene for the length of the song. (continues below)

Phil’s Rooftop – the location where the Mannequin Challenge will be performed at the Royal Oak.

Phil’s Rooftop – the location where the Mannequin Challenge will be performed at the Royal Oak.

Both venues are already generating significant chatter on social media, and the final work will likely sustain the publicity for some time.

“We can’t wait to see it come to life and the social media reaction to the video.”

Believed to be the first in an Australian pub, the Mannequin Challenge at the Royal Oak Hotel Double Bay and Gregory Hills Hotel will take place this Friday (9 December). Arrival by 8.30pm for 9pm start.

 

THE MANNEQUIN CHALLENGE DONE ON THE LATE, LATE SHOW