Camperdown’s Wayward Brewery has found its way into the first of its “Craft for a Cause” programs, helping pubs and the craft beer industry help community causes.
On Wednesday special guests attended Wayward’s inner-west brewery to take part in the inaugural ‘Cheers To Charity’ Brew Day Event, in support of Cystic Fibrosis NSW (CFNSW).
In recognition of CFNSW’s 65 Roses fundraising and awareness month, Wayward has created a Rose Kölsch, which will be available and promoted throughout May.
The craft brewer is “giving back to our community the Wayward way – with delicious craft beer!”, with the special brew on tap at the Wayward Cellar Bar and in partner venues across Sydney, and all Wayward profits going directly to CFNSW.
This week’s brew event drew attendance by key members of the Cystic Fibrosis community, including Michele Adair (CEO CFNSW), Bryson Vaughn (CFNSW Board Member and CF sufferer), Lauren Rowe (founder of Gifted Life and CF awareness advocate), and Clayton Doughty (Gibson Guitars, and longstanding supporter of CFNSW).
“CF is a rare disease and part of an intimate community, with everyone leveraging each other and working closely together,” explained Adair.
“The craft beer industry is much the same – and this ethos carries over to the Wayward values around helping their community.”
The not-for-profit Gifted Life supports transplant recipients and believes knowledge is truly power when it comes to disablement.
“It’s mostly about awareness and helping others to understand how to act around people with CF, and it’s great when new communities want to get involved and help spread the word,” said Rowe.
“[Wednesday] was great – I made beer and learned a lot!”
May will see a series of events driving engagement with the charity initiative, beginning on the 1st with an all-day celebration of the charity keg tapping taking place at Wayward’s cellar bar.
The weekend of 6-8 May (Friday to Sunday) will host charity fundraising activities at partner venues, with ‘charity pints’ and gold coin donations.
On 25 May CFNSW will throw a “blowout party” at the Wayward Cellar Door and “surprise guests” will grace the brewery along with commemoratory merchandise and free-flowing charity beers. Tickets are available HERE through Eventbrite. All proceeds go to CFNSW.
Craft for a Cause was instigated by Wayward’s owner, Peter Philip, who believes involvement with local charities and community programs will “help change the perception of beer and breweries”.