Drinks Spirits

NEW CONSUMER-DRIVEN DRINKS FROM LION

Lion continues the consumer-focused expansion of its range, releasing the successor to the successful Furphy Ale and securing distribution of America’s number one hard seltzer, White Claw. Furphy Refreshing Ale was launched in 2014. The name comes originally from a family business in Shepparton, Furphy, that made water tanks used by soldiers in World War

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INNOVATION IN GIN

Melbourne-based innovative distiller Brunswick Aces is breaking new ground in boutique spirits, furthering its massive growth in the booming non-alcoholic market with a new complementary Gin with the alcohol. Recent years have seen the non-alcoholic drinks market experience major growth overseas, and increasingly in Australia, driven by factors including greater awareness of potential health effects

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AUSTRALIAN DISTILLING CO STORMS WORLD STAGE

Artisan Australian spirits continue to make a splash in licensed venues across the country and across the seas, with Adelaide Gin bringing home a handful of international awards in its very short history to date. Australian Distilling Co officially launched Adelaide Gin in March this year, during the Adelaide Fringe Festival. Adelaide Gin was created with the goal of

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