Drinks Spirits

BUNDY OFFERING A WEDDING PARTY FOR FANS

Diageo and Aussie legend Bundaberg Distillery have launched another devotee marketing promotion with a twist, offering one rum-lovin’ couple facilities and cash to put on their wedding ‘ceRUMony’. The prize, for the newly married couple and 40 guests, will see the party take place in Bundaberg. Bundy will provide flights, accommodation and transfers for the

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DIAGEO SNAPS UP COFFEE LIQUEUR CONNOISSEURS MR BLACK

Diageo has swooped on another skyrocketing start-up, acquiring Australian coffee-based spirits brand Mr Black, to meet the consumer demand for crafted cocktails. Mr Black was launched in 2013 in the NSW Central Coast by designer Tom Baker and award-winning distiller Philip Moore. They espouse the vision of bringing “coffee culture” to the world of spirits

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NEW RELEASE HEARTBREAK PINOT GIN FINDING TRUTH IN NAME

Acclaimed Victorian distillery Bass & Flinders has put forth its much anticipated second release of the sell-out Heartbreak Pinot Gin, in a nod and complement to the ‘Heartbreak’ grape. The distillery’s inaugural release of Heartbreak Pinot-Noir Gin sold out in its first year, which was less than a third of the time predicted. In 2021

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JOHNNIE MARKS 200 YEARS WITH LIMITED RELEASE AND DOCUMENTARY

Johnnie Walker – the world’s most recognised Scotch – is celebrating 200 years, spawning a limited-edition varietal and documentary by acclaimed independent film makers. The iconic Scotch whisky began in Kilmarnock, Scotland, in 1820, in a small grocery shop run by a Mr John Walker. To celebrate the brand’s 200th birthday, the limited-edition John Walker

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SMIRNOFF SELTZER – THE SUMMER ALTERNATIVE

Diageo has launched its Smirnoff Seltzer range, offering calorie-conscious consumers an easy-drinking summer alternative in three fruit flavours. Smirnoff Seltzer is a low-calorie, spirit-based drink seen as perfect for daytime socialising. With zero sugar and only 70 calories per serve, the gluten-free beverage is pitched as a great choice for those looking for a lighter

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AUSTRALIAN DISTILLING TAKES TWO GIN AWARDS

Emerging craft gin label Australian Distilling Co. has taken home two Golds at the Tasting Australia Spirit Awards for 2020, solidifying its place in the growing gin market Down Under. The Tasting Australia Spirit Awards are presented by Mastercask, aiming to recognise the rise of the Australian distilling industry and its rapid growth both nationally

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THE SINGLETON LAUNCHED IN OZ WITHOUT RULES

Furthering the ongoing market for new experiences in whisky for newcomers to the category, Diageo is launching in Australia The Singleton 12-year-old with “no rulebook”. Coming Down Under from Dufftown Distillery in Speyside, The Singleton 12-year-old is a single malt with an accessible taste profile targeted toward a new generation of whisky drinkers. It offers

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