Lion has expanded on successes in Australia with the outright purchase of leading London craft brewer Fourpure. The craft beer market in the UK is …
NEW BEER INTO THE ‘BURBS
Article supplied by Australian Brewery sales manager and craft beer enthusiast, David Ward. The sustained consumer interest in the craft beer phenomenon suggests it …
LION BACKS UP IRON JACK WITH FULL-STRENGTH
Following the widespread success of Iron Jack last year, Lion is rolling out a full-strength version to further the stable of the brand. Lion trademarked …
ORIGIN WIN FOR LION WITH XXXX v NEW
The pinnacle of rugby league is currently electrifying fans throughout the country, and Lion has tapped into the indelible link between State of Origin and …
GETTING GABS 2018
By David Ward – Australian Brewery sales manager and craft beer enthusiast. Craft Beer has been given a shot of adrenaline over the last few years …
HAHN GETS TALKING IN PUBS AMID PEARL ANNIVERSARY
Lion has launched a wide-scale campaign around Hahn – in recognition of the significance of a beer and a yarn, and in celebration of its …
WEST WINDS GIN SETS SAIL INTO CROWD-FUNDING
Bolstered by the Australian ‘gin revolution’ and constant offers to invest, West Winds Gin has kick-started a crowd-funding campaign to allow fans to literally put …
BUDGET TAX RELIEF FOR BREWERS: WHAT IT WILL MEAN FOR BEER
By David Ward – Australian Brewery, Rouse Hill The Federal Budget released on 8 May has flagged a change in the tax rate for …
LET’S DRINK TO THAT
Wine has topped the charts as most popular drink, and men are consuming less alcohol – although women are drinking more. This month, Roy Morgan …
MASSIVE AUSTRALIAN JOHNNIE WALKER CAMPAIGN TAKES ‘THE NEXT STEP’
Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and …