Diageo has launched its biggest national brand campaign for a decade, cementing the lucrative Scotch market with an evolution of the iconic Keep Walking and …
CUB LASHED FOR PICKING ON REDHEADS
Carlton & United Breweries has been chastised and ordered to cease a campaign for its Rusty Yak Gingery Ale, after the ad was found to …
RISQUÉ ABSOLUT CAMPAIGN BOASTS ‘NOTHING TO HIDE’
The battle of the brands in vodka has spawned a brilliantly cheeky new campaign by stalwart Absolut, taking the purity of the spirit to new …
PIMMS ON TAP HITS THE SPOT IN SYDNEY PUBS
Tapping into consumer insights, Diageo has begun trialling draught options of some of its well-known spirits brands, and Sydney hotels are enjoying the success of …
GABS HOTTEST 100 CRAFT BEERS 2018: NEW AND TRENDING
Back for its tenth big year, the Great Australian Beer SpecTAPular (GABS) Hottest 100 Aussie Craft Beers list was released over the Australia Day weekend. …
DIAGEO 20TH ANNIVERSARY: STILL INNOVATING
This week Diageo – one of the largest and most progressive drinks companies – celebrated two decades since its inception, and the eve of further …
MINIMUM PRICE FOR STANDARD DRINKS TO TARGET CHEAP TAKEAWAY BOOZE
Scotland is set to become the first country to introduce a ‘Minimum Unit Price’ (MUP) on all booze, currently being considered in Australia, in an …
WORLD’S MOST CONSUMED SPIRIT AUSSIE BARTENDER COMP
The leading brand of the world’s most consumed spirit is looking for Australian bartenders to enter this year’s Enter The Dragon ‘Cocktail Combat Competition’. Baijiu …
A LITTLE KNOWLEDGE IS A DANGEROUS THING
In a world where beer is no longer simple, people serving it must know something of what they’re doing. Acclaimed brewer Neal Cameron offers insight …
CONSUMER INSIGHT: 2017 CRAFT BEER SURVEY
The Beer Cartel has released the 2017 Australian Craft Beer Survey, offering insight into the motivations and factors influencing drinkers in the ever-growing category. The …