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SYNTHETIC ALCOHOL – NO SIDE-EFFECTS – ON TRIAL FOR FUN

A rebellious chemistry nerd is pioneering products to save the world from the effects of booze, with a pill to sober you up, and a synthetic alcohol with no ill-effects. David Nutt, from Imperial College London, is a neuropsychopharmacology professor fired from employment as a chemistry guru to the British Government in 2009 for saying

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DIAGEO UNVEILS DRINK INNOVATIONS FOR SUMMER

Global drinks giant Diageo has launched a range of new-style premix drinks based on consumer insight around trends in drinking occasions. The new products were unveiled yesterday at the company’s Australian head office in McMahons Point. Managing director of Diageo Australia David Smith joined marketing director Adam Ballesty and head of innovation Drewe Letchford in

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BEER SURVEY OFFERS INSIGHT TO PUBS AND PROPRIETORS

Consumer research has reached inside Australia’s legion of craft beer drinkers, with important results for licensees. The Sydney-based Beer Cartel is a distributor of over 1,100 craft beers from around the world, providing tasting rooms and beer clubs, and distribution of curated six and twelve-packs to budding connoisseurs. Surveying over 6,500 beer drinkers, the company

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